Acai berry is a small reddish purple fruit grown on acai palm trees that are found in the tropical rainforests of the Amazon. Acai berry contains dietary fiber, carbohydrates, proteins, vitamins, and minerals. Various health benefits of acai berry includes improves cardiovascular health, regulates blood pressure, helps in weight loss, aids in digestion, prevents cancer, and boosts energy.
Increasing consumer awareness regarding various health benefits associated with the consumption of acai berry is expected to increase the demand for acai berry in cosmetics industry coupled with increasing per capita spending on cosmetics is fueling the growth of acai berry market. According to U.S. Department of Commerce, International Trade Administration (ITA), per capita cosmetic spending in U.S., Japan and South Korea was US$ 139, US$ 174 and US$ 171 respectively in 2014.
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Furthermore, rising demand for acai berry in the form of health supplements is driving acai berry market growth. For instance, according to the Government of Canada, 38.3% males and 52.6% females used at least one nutritional supplement in Canada in 2015.
Some of the leading players operating in the global acai berry market include Sambazon Inc., The Berry Company Limited, Acai Roots, Inc., Organique Acai USA, Açaí Berry Foods, and Nossa ! Fruits SAS.
On the basis of end-use industry, the food and beverages segment is expected to exhibit a significant growth in the acai berry market over the forecast period. Various manufacturers are focused towards launching new products, in order to expand their food and beverages product portfolio, thereby driving growth of the market. For instance, in March 2015, Sambazon Inc. launched Sambazon 100 juices with 70% less sugar compared to other premium juices with less or nearly 100 calories per bottle.
Among distribution channels, the online channels segment is significantly gaining traction, as it offers a wide range of products through a single website and offers free delivery. According to Coherent Market Insights’ analysis, the global online retail segment was valued at US$ 2,171.22 billion in 2016 and is expected to reach US$ 9,572.96 billion by 2025.
North America holds a significant position in the global acai berry market, owing to increasing prevalence of cardiovascular diseases in the region. Acai berry consists of anthocyanin that helps to prevent oxidation of cholesterol, which in turn helps to reduce buildup of plaque in the arteries. According to the Centers for Disease Control and Prevention (CDC), the most common type of heart disease is coronary heart disease that led to death of around 366,000 people in the U.S. in 2015.
Asia Pacific is expected to be the fastest growing region in the global acai berry market over the forecast period. This is owing to increasing number of pharmaceutical industries and cosmetic industries. According to the Indian Brand Equity Foundation (IBEF), pharmaceutical industry is the third-largest industry in India in terms of volume and accounted for around 20% of the global pharmaceutical industries in 2017. The pharmaceutical market is expected to increase to US$ 55 billion by 2020. According to the Australian Trade and Investment Commission, Japan is the third-largest cosmetic market in the world and was valued at US$ 2.63 billion in 2014.
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