Electronic Nose Market Entry Strategies, Countermeasures of Economic Impact Channels to 2026

An electronic nose is a device used for sensing smell, odors, and fragrance of the surrounding. This device consists of electronic sensing, which is used for comparison, identification, quantification, and even data storage and recovery. Electronic noses comprises three primary elements: a delivery system, a discovery system, and a calculating system.  These electronic nose offers commercial advantages over the human equivalent. For example, for companies handling large-scale production activities, it is not logistically possible to track freshness, quality, and cleanliness of each product by means of human sensing. In these cases, e-nose helps to ascertain if the goods meet quality standards.

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Increasing consumption of electric nose in food & beverage industry is accelerating global market growth

Growing concern for health is one of the major driving factors for growth of the market. Thus, demand for e-nose is expected to increase for application in the food and beverages (F&B) industry, in order to improve the quality of the foods, which in turn helps in decreasing diseases caused by food contamination. For instance, according to the Centers for Disease Control and Prevention (CDC), each year 48 million people get sick from food borne diseases in which 3,000 die every year. This electronic nose consist of sensors, which have ability to determine presence or absence of contaminants and related chemicals. Therefore, this electronic nose is used throughout food manufacturing process in order to maintain the quality of food. Hence, this factor helps in propelling growth of the market. Moreover, it is used by food inspectors, in order to identify freshness of the food products and it also helps in separating spoilt food from fresh food. Thus, this is expected to aid food and quality inspectors to provide certification to food manufacturers after checking the quality of food.

Cost of electric nose hampering global market growth

Major factor hampering growth of the market is the cost of electronic nose, which is very high. Owing to high prices of sensors incorporated in electronic nose, cost of the total product is high. Moreover, once the sensors get damaged, the cost of replacement is also high. This factor is expected to negatively affect growth of the market.

North America accounted for the largest market share in 2016

In terms of geography, North America region accounted for the largest market share during the forecasted period followed by Europe and Asia Pacific. North America market is expected to retain its dominance over the forecast period, owing to the region being early adopter of advanced technologies in various sectors. Increasing growth of the food and beverages industry is one of the major factors driving growth of this market. For instance, according to the Coherent Market Insights’ analysis, in the U.S., the number of new food manufacturing plant established in 2016 was 241,379 and it increased to 243,698 in 2017. Therefore, food manufacturers are focusing on delivering high quality food products at all levels, especially in terms of food safety, nutrition value, quality, preservation period, and others. Therefore, this electronic nose (e-nose) is a useful tool as it is a combination of various sensors, which is able to identify bacteria, yeasts, filamentous fungi, and others only by smell. With the help of this device, risk of spoilage can reduce, which in turn saves cost and minimizes wastage.

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Key Companies

Major players operating in the global electronic nose market are Alpha MOS, Odotech, E-nose Pty, The E-nose Company, Electronic Sensor Technology, Scent Science Corporation, Airsense Analytics GmbH, Scentsational Technologies, and Scensive Technology. Major players in the market such as Alpha MOS are gaining competitive edge by adopting new product development strategy. For instance, in July 2017, Alpha MOS launched HERACLES Neo electronic nose. This electronic nose includes AroChemBase software module, which helps in identifying and characterizing the chemical molecules after analyzing the smell. This software includes advanced search capabilities for analysis of the smell.

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