Grass seeds are used to expand the green space around one’s home or to improve the existing lawn. Grasses are seeded when temperature and soil moisture are optimal for germination. The grass seeds are classified as warm season and cool season based on their growth cycle.
Drivers and Restraints
Grass seeds spread more easily than turf seeds, these seeds are also easy to store, light to carry, and have a storage life of several years, which in turn pose as major advantages of grass seeds, thus fueling grass seeds market growth. Furthermore, grass seeds are more cost-effective as compared to turf grass seeds, thus driving growth of this market. For example, grass seeds cost US$ 0.24 per square foot installed, whereas turf grass seeds cost US$ 1.29 per square foot installed. Thus, the low cost and easy installation associated with grass seeds is expanding the grass seeds market size.
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Some of the leading players operating in the global grass seeds market are Allied Seed, LLC, Nilsen Feed & Grain Company, Hancock Seed Company, Oregon Grass Seed, Barenbrug UK, and Silver Falls Seed Company.
However, heavy rainfall may wash seed off slopes and these seeds being prone to attacks by birds in turn, are hindering growth of the market. This is thus, influencing various manufacturers to focus on launching grass seed treatment products. For instance, in March 2016, Rigby Taylor, launched a grass seed treatment, Germin – 8, which stimulates and support accelerated germination. Accelerated germination enables growing plants to benefit from applications of pre-seed fertilizers and bio-stimulants, to significantly increase the speed of establishment. Additionally, labor and harvesting cost associated with grass seeds is negatively impacting growth of this market.
Among product types, the cold season grass segment is expected to gain significant growth in the global grass seeds market and is expected to retain its dominant position over the forecast period. Cold season grasses take a year to settle, whereas warm season grasses take around three years to settle and thrive. This is one of the major factors propelling growth of this segment. Furthermore, the warm season grass seeds are labor-intensive, as the seeds being light in weight can be blown away easily, is also expected to drive the growth of cold season grass segment. Cold season grasses such as Kentucky bluegrass, bromegrass, perennial rye, and fescue thrive in temperatures ranging from 15.5 to 24 degree Celsius and are best in the spring, thus contribute to their quick growth.
The market in Europe is expected to witness significant growth in terms of value and is expected to retain its dominant position over the forecast period. This growth is attributed to the increasing gardening activities in this region. According to The Horticultural Trades Association (HTA), in 2016, U.K consumer spent around US$ 1.64 billion on garden plants, US$ 1.99 billion on garden care, and US$ 1.7 billion on garden leisure.
According to grass seeds market analysis, North America is expected to account for a largest market share in the market over the forecast period, owing to increasing participation of the populace in sports activities and exercise in this region, which in turn, is increasing demand for landscaping and gardening activities, thereby boosting the growth of the market. According to United States Department of Labor, Bureau of Labor Statistics, 17.7% of the populace in the U.S., were engaged in sports on an average, which increased to 19.5% in 2015.
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Key players are focusing on adopting various inorganic growth strategies such as mergers and acquisitions, joint ventures, partnerships, and new product launches to strengthen their foothold in the market. For instance, in April 2018, Green-tech launched spring catalogue, which includes brands such as Advance grass seed and John Chambers Wildflower Seed.
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